In a wholesale model, you don't sell products directly to consumers. Instead, you obtain products from a distributor and sell products to a third-party business, usually in bulk. ... In a retailing model, you obtain products from a distributor and sell products directly to consumers.
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Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it.
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